Direct Co-Investment with Kleiner Perkins in 2013

Beyond Meat is a company that sells plant-based meat substitutes that mimic the taste, texture, and appearance of animal-based meat. Meat's goal is to provide sustainable and environmentally friendly protein options without sacrificing taste or nutrition.

How did we get involved?

Through our strategic relationships at Keilner Perkins

How did we know Beyond Meat was a winner?

Beyond Meat was solving a significant problem with a unique agriculture technology. While current animal-based proteins such as chicken and cow meat only convert 9-14% of protein into muscle mass, Beyond Meat could convert 94%. This means the same portion of meat could feed 10x as many people, making it an incredibly efficient alternative. The way they accomplished this was transparent - by stapling the ends of the proteins together to create meat-like texture & using high heat & water pressure. Our due diligence of the company confirmed our initial high conviction of the product, company, and market demand. After we invested, Greg served on the board for six years.

Beyond Meat held it’s initial public offering on May 2, 2019 on the Nasdaq (“BYND”). Our Beyond Meat exit yielded a 29.32x multiple after accounting for all fees and expenses.